[caption id="attachment_16224" align="aligncenter" width="402"] Competitive Intelligence: Emotional Attachments can get you slimed[/caption] Competitive Intelligence: Avoiding Emotional Attachments (Just a year-end rant) Whether as a consultant or...
Competitive Intelligence Blog
CI Blogger focuses on CI (competitive intelligence) issues. Related topics include competitor analysis, mystery shopping and market research.
CI Blogger presents the views of the author on competitive intelligence, mystery shopping, market intelligence and competitor analysis, and other research methodologies.
The information provided is based on real-world events and experiences. The reader can be assured that the contents are authentic and easily transferrable to any research studies you may be considering.
We hope that the reader will enjoy and benefit from the content provided in CI Blogger.
CI, Competitive intelligence, mystery shopping, market intelligence, competitor analysis: these terms describe a set of unique research methodologies that provide insights for managers to develop and implement strategic and tactical plans.
These CI methodologies are designed to provide real-world and real-time experiences as seen through the eyes of clients, sales and customer service reps, suppliers, distributors and competitors.
These insights simply cannot be provided through quantitative and qualitative research, which depend on data gathered after the client-vendor experience, also known as CX or Customer Experience.
This attribute of providing senior managers and decision-makers with real-world and real-time client-vendor experiences (CX or customer experience) is what sets CI apart from traditional market research. It is this vital intelligence that can be used to guide and inform decision-makers as they seek ways to better serve their clients, outsmart their competitors, and avoid getting blindsided by unexpected events.
This is why industry leaders turn to competitive intelligence for guidance for all key strategic and corporate decision-making. These decision-makers and industry leaders are the targeted audience for CI Blogger.
For further information on our competitive intelligence services, or any of the other services provided by Customer Foresight, please do not hesitate to contact us directly by phone (416-651-0143), by email at [email protected] or by filling out the contact form.