CI Blogger

CI Blogger

Competitive Intelligence Blog

CI Blogger focuses on CI (competitive intelligence) issues. Related topics include competitor anlysis, mystery shopping and market research.

CI Blogger presents the views of the author on competitive intelligence, mystery shopping, market intelligence and competitor analysis, and other research methodologies.

The information provided is based on real-world events and experiences. The reader can be assured that the contents are authentic and easily transferrable to any research studies you may be considering.

We hope that the reader will enjoy and benefit from the content provided.

CI, Competitive intelligence, mystery shopping, market intelligence, competitor analysis: these terms describe a set of unique research methodologies that provide insights for managers to develop and implement strategic and tactical plans.

These CI methodologies are designed to provide real-world and real-time experiences as seen through the eyes of clients, sales and customer service reps, suppliers, distributors and competitors.

These insights simply cannot be provided through quantitative and qualitative research, which depend on data gathered after the client-vendor experience, also known as CX or Customer Experience.

This attribute of providing senior managers and decision-makers with real-world and real-time client-vendor experiences (CX or customer experience) is what sets CI apart from traditional market research. It is this vital intelligence that can be used to guide and inform decision-makers as they seek ways to better serve their clients, outsmart their competitors, and avoid getting blindsided by unexpected events.

This is why industry leaders turn to competitive intelligence for guidance for all key strategic and corporate decision-making.

For further information on our competitive intelligence services, or any of the other services provided by Customer Foresight, please do not hesitate to contact us directly by phone (416-651-0143), by email at [email protected] or by filling out the contact form.

Justifying Market Research Costs

The Zen of Market Research: Justifying the Costs of Market Research to Client Stakeholders Inflation, Proportionality & Justifying the Cost of Market Research Inflation While growing up...

credit unions vs. banks

[caption id="attachment_16114" align="aligncenter" width="620"] What's in a name? that which we call a rose by any other name would smell as sweet[/caption] What's in...

De-Commoditize Research Services

[caption id="attachment_16106" align="aligncenter" width="563"] Competitive Intelligence and Market Research are professional services and must not be commoditized.[/caption] From Commodities to Valued Services: Helping Customers...

CI Research: Project Scope Statement

  [caption id="attachment_16099" align="aligncenter" width="623"] Don't let your research project get derailed: Develop a comprehensive project scope statement.[/caption] Competitive Intelligence Research: Staying On Track (Time Spent...

Competitive Intelligence & Deming

Competitive Intelligence applies Dr. Deming's idea of continuous learning and service quality improvement Competitive Intelligence & Deming (Driving Out Fear & Breaking Barriers) I was searching...

Networking for Competitive Intelligence

[caption id="attachment_16084" align="aligncenter" width="613"] Networking is essential for gathering competitive intelligence from internal sources[/caption] Networking:Using Internal Sources of Competitive Intelligence (The starting point for smart CI and...