market research company canada

Competitive Intelligence

Competitive Intelligence & Competitor Research: the ethical gathering, compiling, analysis and presentation of information on key factors that impact the profitability of a specific company or industry.

alt="competitive intelligence"

Our Competitive Intelligence services include competitor research and competitor analysis, mystery shopping, customer experience and war gaming. Our research services focus on the competitor offerings: pricing, product and service offerings, target markets, locations, distribution channels, size of sales force, suppliers, business partners, etc.

Other factors that can impact a company or industry include:

Changing demographics

New technologies

Cost of raw materials

Availability& cost of labour

Legislation

Cost of entry

Backgrounds and experience of senior executives

Typical methodologies used in Competitive Intelligence and Competitor Analysis include:

Telephone
shops

Secondary/online research

Mystery shops

market research company canada

Keys Drivers for Successful Competitive Intelligence & Competitor Analysis

The keys to success in Competitive Intelligence, Competitor Research and Competitor Analysis are intellectual curiosity and observation: intellectual curiosity is to go beyond the list of questions set for the study and to ask that extra probing question(s) that provides the client with a new insight and perspective; and observation which can mean listening closely to what is being said versus what is being done at the competitor’s location.

Customer Foresight Group has had the privilege of working as the primary Competitive Intelligence and Competitor Research consultant for a number of significant companies, including:

Scotiabank
Allstream
Moneris Solutions
DHL
Ingersoll Rand
Temple Translation
Tektronix
Superior Propane
Electrolux
Look Oven Bags
OmniTouch International
Federal Express Canada
American Automobile Association

Need help with your next Competitive Intelligence project?

contact-us

LET’S START TALKING

contact