COMPETITOR RESEARCH & ANALYSIS

A more focused approach to Competitive Intelligence

competitive intelligence, competitor analysis, mystery shopping, market intelligence

Some of the many factors that can impact your company’s sales and profitability:

 

  • Unrecognized gaps or weaknesses in your company’s product and service offerings
  • Outdated marketing content
  • Competitor’s sales and marketing campaign aimed at a weakness in your company’s offerings
  • Client dissatisfaction that is exploited by competitor, but is unknown to your company
  • Failure of traditional market research to identify client dissatisfaction
  • Misunderstanding factors that impact customer decision-making to buy from you

Competitive Research & Analysis

What we do to make your company better

Our Competitor Research and Analysis services include fieldwork (like B2B mystery shopping) and in-depth analysis to get the insights you need to improve customer experience and improve sales performance. Typical field work methodologies used in competitor research include:

  • Telephone Shops
  • Online Research
  • B2B Mystery Shops

Competitive Research & Analysis

What we do to make your company better

Our Competitor Research and Analysis services include fieldwork (like B2B mystery shopping) and in-depth analysis to get the insights you need to improve customer experience and improve sales performance. Typical field work methodologies used in competitor research include:

  • Telephone Shops
  • Online Research
  • B2B Mystery Shops

KEYS DRIVERS

FOR SUCCESSFUL COMPETITOR RESEARCH & ANALYSIS

The keys to success in  Competitor Research and Competitor Analysis are intellectual curiosity and observation. Having intellectual curiosity is to go beyond the list of questions set for the study and to ask that extra probing question(s) that provides the client with a new insight and perspective. It also means listening closely to what is being said versus what is being done. Actions versus words.

Curious to know more?