MARKET RESEARCH: QUANTITATIVE & QUALITATIVE

Most people are familiar with Quantitative Market Research  and Qualitative Market Methodologies.

quantitative market research, analysis, online surveys,

Market Research

Quantitative

In Quantitative Market Research, respondents are asked to complete a questionnaire over the phone or online, and sometimes face-to-face with an interviewer.

The key to a successful quantitative research study is in the analysis, the ability to extract actionable intelligence from raw data.

While software plays an important part in data analysis, it is the skill and experience that comes from decades of data analysis that enables the discovery of new insights that can make a client company more successful in meeting the needs of its clients.

Customer Foresight Group has had the privilege of working as the primary Quantitative Research consultant, or as the subcontractor, for a number of significant companies. Clients we have served include: Canadian Scholarship Trust Plan, IGI Wax, St. Paul Fire & Marine Insurance, Higgins & Burke and Leyhausen Group.

Market Research

Qualitative

In Qualitative Market Research, a moderator or interviewer guides a group or individual in an open and often in-depth discussion ranging from customer experience to a range of industry concerns.

Qualitative market research is often used to get in-depth information on Customer Experience (CX) at the retail level. It can also be used to gather feedback for new product concepts from prospective customers.

Qualitative Research is an excellent tool for exploring the unique observations of respondents working in specialized professions (like lawyers, physicians, and dentists).

Market Research

Qualitative

In Qualitative Market Research, a moderator or interviewer guides a group or individual in an open and often in-depth discussion ranging from customer experience to a range of industry concerns.

Qualitative market research is often used to get in-depth information on Customer Experience (CX) at the retail level. It can also be used to gather feedback for new product concepts from prospective customers.

Qualitative Research is an excellent tool for exploring the unique observations of respondents working in specialized professions (like lawyers, physicians, and dentists).

Quantitative & Qualitative Market Research studies

We provide primary market research for the B2B market in North America. All our work is customized to meet our clients’ research objectives. Among the services we provide are traditional market research services such as:

Telephone Surveys

Telephone Surveys

Telephone surveys are an effective way to gather quantitative data, especially in the B2B arena.

Online Surveys

Online Surveys

Low-cost and easy to complete, online surveys are the most commonly used methodology for quantitative research.

In-store Intercepts

In-store Intercepts

This involves interviewing shoppers at the moment of purchase to capture behaviour and motivation.

Exit Store Interviews

Exit Store Interviews

Similar to in-store interviews except that they take place after the purchase has taken place.

In-depth Interviews

In-depth Interviews

This qualitative research methodology is based on intensive one-on-one interviews.

Focus Groups

Focus Groups

This popular qualitative research methodology brings together a group of people in a moderator-guided discussion.

Curious to know more?