B2B Mystery Shopping allows the client to observe the competitors in action, selling their products and services. B2B Mystery Shopping has helped clients understand why they have been losing clients and sales, and to develop actions to counteract competitor activities to regain market share and industry reputation.
It allows the client to better understand what key selling points and arguments competitors use to sell their products and services, how they compare themselves to their competitors (including your company), whether they include any negative statements against your company, what sales materials they use, etc.
Most importantly, it allows the client to observe the reactions of the buyers (mystery shoppers) to the competitor’s sales pitch. They can see what “sells” and what doesn’t, what motivates the buyer to make a decision to buy from the competitor as opposed to another company.