Competitor Research & Analysis

A more focused approach to Competitive Intelligence

competitive intelligence, competitor analysis, mystery shopping, market intelligence

Some of the many factors that can impact your company’s sales and profitability:

  • Unrecognized gaps or weaknesses in your company’s product and service offerings

  • Outdated marketing content

  • Competitor’s sales and marketing campaign aimed at a weakness in your company’s offerings

  • Client dissatisfaction that is exploited by competitor, but is unknown to your company

  • Failure of traditional market research to identify client dissatisfaction

  • Misunderstanding factors that impact customer decision-making to buy from you

What we do to make your company better

Our Competitor Research and Analysis services include fieldwork (like B2B mystery shopping) and in-depth analysis to get the insights you need to improve customer experience and improve sales performance. Typical field work methodologies used in competitor research include:

Telephone Shops

Online Research

B2B Mystery Shops

Key Drivers For Successful Competitor Research & Analysis

The keys to success in Competitor Research and Competitor Analysis are intellectual curiosity and observation. Having intellectual curiosity is to go beyond the list of questions set for the study and to ask that extra probing question(s) that provides the client with a new insight and perspective. It also means listening closely to what is being said versus what is being done. Actions versus words.

Featured Articles

  • B2B Mystery Shopping Enhances Competitive Vigilance & Uncovers Blind Spots

    B2B Mystery Shopping: Enhances Competitive Vigilance & Uncovers Blind Spots The harsh world of competition has been a focus of business literature for many generations. Whether it’s a B2B or B2C environment, competitors are always looking for a weakness or blind spot in their competitors’ offerings. A few companies even conduct research on themselves to…

  • The Executive Guide to B2B Competitive Intelligence Management

    Operating a business without systematic competitive intelligence (CI) is equivalent to navigating blindfolded in a shifting market. In B2B sectors, executive teams often mistake internal assumptions, polite surface-level surveys, and aggressive marketing campaigns for verified market reality. This strategic blindness creates invisible revenue leaks, allowing competitors to quietly capture market share, siphon key clients, and…

  • What You Allow Is What Will Continue: How Competitor Research Hesitancy Can Hurt Your Company

    I’ll keep this short, not-so-sweet, and to the point. There are some (many?) decision-makers out there who are nervous about competitor research that relies on human intelligence, like B2B mystery shopping, for example. They worry about the legality and ethics behind it. They think that it’s the same as industrial espionage, which is a serious…

  • Competitor Research in a World of Uncertainty

    Competitor Research in a World of Uncertainty (Or, How Not to Get Bit in the Butt by Competitive Realities) Investment or Expense? Many companies do not have a budget for market research or competitive intelligence. When these companies are encountered with difficult competitors and begin to lose business against them, they are suddenly faced with…

  • Quality Control

      Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as a Quality Control process can strengthen Sales and Marketing efforts and improve Customer Experience. How a Company can Overlook Vulnerabilities A good example or “poster…

  • Competitor Research Plan

    Competitor Research Plan A Competitor Research Plan provides a Guide to Plan and Execute a Successful Research Project Competitor Research Plan: Your boss gives you the assignment to conduct a competitor research study. Where to begin? Things you need to know: • the reasons and objectives behind the assignment, • what deliverables (information) are needed;…

  • Secondary Research in Competitor Research

    Using Secondary Research to Assess a Competitor’s Capabilities Scenario for Secondary Research: Here is an example of how Secondary Research can be used in a Competitor Research Study. A major insurance company was preparing a bid to administer employee benefits for the public transit commission of a major city. The executives were seeking to assess…

  • Conducting Competitor Research in a Corporate Environment

    Conducting Competitor Research in a Corporate Environment Scenario: You are assigned to conduct a Competitive Research study on a competitor or group of competitors. The objective is to assess how they compare against your company in terms of product development, financial stability, sales and marketing strategies and tactics, reputation, employee churn, and any other relevant…

  • Competitive Intelligence in a Crowded Business Arena

    Competitive Intelligence in a Crowded Business Arena Competitive Intelligence is the focus of this article. Competitive Intelligence gives businesses the winning edge over competitors and profits – even in hard economic times. In the first parts of this series we provided a definition of Competitive Intelligence as well the definition of the competitive environment. In…

  • Competitor Analysis Guides Business Decisions

    Competitor Analysis: A Continuous Process This is the second of a multi-part discussion.  This article focuses on Competitor Analysis (a system of continuous feedback) gives businesses the winning edge over competitors – even in challenging economic times. In this segment, we will define the competitive environment and give some examples of how companies use Competitor…