B2B MYSTERY SHOPPING

Getting insights on blindspots and business opportunities that are often missed by all other market research methodologies

qualitative market research, focus groups, in-depth interviews, insights

B2B Mystery Shopping

What can it do?

B2B Mystery Shopping allows the client to observe the competitors in action, selling their products and services. B2B Mystery Shopping has helped clients understand why they have been losing clients and sales, and to develop actions to counteract competitor activities to regain market share and industry reputation.

It allows the client to better understand what key selling points and arguments competitors use to sell their products and services, how they compare themselves to their competitors (including your company), whether they include any negative statements against your company, what sales materials they use, etc.

Most importantly, it allows the client to observe the reactions of the buyers (mystery shoppers) to the competitor’s sales pitch. They can see what “sells” and what doesn’t, what motivates the buyer to make a decision to buy from the competitor as opposed to another company.

B2B Mystery Shopping

Why it is so effective?

B2B Mystery Shopping is an ethical and legal way to gather information on ordinary day-to-day interactions between buyers and sellers. There is no industrial espionage because there is no attempt to steal or buy industry secrets.

B2B Mystery Shopping can reveal costly gaps or weaknesses  in your company’s offerings that are often missed by other research gathering methodologies – costly in terms of lost sales, market share and industry reputation.

B2B Mystery Shopping cost-effective: for every dollar spent on B2B mystery shopping translates into hundreds of thousands of dollars in new sales and retained clients.

B2B Mystery shopping provides a real-world understanding of the customer journey. The focus is on the interaction between customers and sales reps. Specifically, you will be able to understand what sales reps are saying to sell competitor products and what the competition (and your customer base) is saying about your company and its offerings. A cost-effective way to regain lost clients, gain new clients, and enhance your company’s reputation.

  • Uncovering product and service gaps and weaknesses
  • Revealing disconnects between marketing messages and product performance
  • Observing competitors selling their products and the reaction elicited from buyers

B2B Mystery Shopping

Why it is so effective?

B2B Mystery Shopping is an ethical and legal way to gather information on ordinary day-to-day interactions between buyers and sellers. There is no industrial espionage because there is no attempt to steal or buy industry secrets.

B2B Mystery Shopping can reveal costly gaps or weaknesses  in your company’s offerings that are often missed by other research gathering methodologies – costly in terms of lost sales, market share and industry reputation.

B2B Mystery Shopping cost-effective: for every dollar spent on B2B mystery shopping translates into hundreds of thousands of dollars in new sales and retained clients.

B2B Mystery shopping provides a real-world understanding of the customer journey. The focus is on the interaction between customers and sales reps. Specifically, you will be able to understand what sales reps are saying to sell competitor products and what the competition (and your customer base) is saying about your company and its offerings. A cost-effective way to regain lost clients, gain new clients, and enhance your company’s reputation.

  • Uncovering product and service gaps and weaknesses
  • Revealing disconnects between marketing messages and product performance
  • Observing competitors selling their products and the reaction elicited from buyers
Interested in becoming a mystery shopper?

Why B2B Mystery Shopping?:

Find the hidden factors behind lost sales and market share

More effective than other research methodologies

More effective than other research methodologies

Real-world and Real-Time Seller-Buyer Interactions

Real-world and Real-Time Seller-Buyer Interactions

Effective in improving product/service offerings to meet competitor challenges

Effective in improving product/service offerings to meet competitor challenges

Curious to know more?