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Competitive Intelligence:

Competitor Analysis, and Mystery Shopping

Competitive Intelligence & Competitor Analysis: the ethical gathering, compiling, analysis and presentation of information on key factors that impact the profitability of a specific company or industry.

competitive intelligence, competitor analysis, mystery shopping, market intelligence

Our Competitive Intelligence services include competitor analysis, mystery shopping, customer experience and war gaming. Our research services focus on the competitor offerings: pricing, product and service offerings, target markets, locations, distribution channels, size of sales force, suppliers, business partners, etc.

Some of the many factors that can impact a company or industry:

Changing demographics

New technologies

Cost of raw materials

Availability& cost of labour


Cost of entry

Backgrounds and experience of senior executives

Typical methodologies used in Competitive Intelligence and Competitor Analysis include:


Secondary/online research

Mystery shops

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Keys Drivers for Successful Competitive Intelligence & Competitor Analysis

The keys to success in Competitive Intelligence, Competitor Research and Competitor Analysis are intellectual curiosity and observation: intellectual curiosity is to go beyond the list of questions set for the study and to ask that extra probing question(s) that provides the client with a new insight and perspective; and observation which can mean listening closely to what is being said versus what is being done at the competitor’s location.

Customer Foresight Group has had the privilege of working as the primary Competitive Intelligence and Competitor Research consultant for a number of significant companies, including:

Moneris Solutions
Ingersoll Rand
Temple Translation
Superior Propane
Look Oven Bags
OmniTouch International
Federal Express Canada
American Automobile Association