Why Choose Customer Foresight? The Benefits of Using a Guerilla Market Intelligence Firm in an Asymmetric Business Environment Customer Foresight is a boutique Market Intelligence company dedicated to providing customized…
What is Competitive Intelligence? When Competitive Intelligence (CI) is mentioned, two extreme notions arise in people’s minds. One extreme is that CI is akin to industrial espionage with all that…
Competitive Intelligence: Detecting New Threats Question: In our Competitive Intelligence efforts, my department has been concentrating almost exclusively on our traditional competitors. I am concerned that we may be overlooking…
Competitive Intelligence: Q & A QUESTION: My company’s focus in using Competitive Intelligence has been concentrated on competitors (for example, their product and service bundles, pricing, size of salesforce, new…
Competitive Intelligence: Information Sources What makes Competitive Intelligence such a powerful, and sometimes frustrating, tool is that it can encompass a wide range of research methods which are then brought…
Competitive Intelligence: Separate Knowledge from Belief Many CEOs think that CI is bunk and that all the information they need on the competitive environment is already a known factor or…
Competitive Intelligence: Components of Market Awareness The issues that will likely confront your senior management likely centre around the following areas: A. Clients and Competitors Senior management will be concerned…
Human Intelligence Series, #4 Blindside the Old Paradigm, Create New Ones Manipulation of Market Research The need for market research, especially consumer market research, is directly proportional to how far removed…
Human Intelligence Series, #3 Using Executive Profiles To Anticipate Future Actions Mergers & Rumours of Mergers In an era of frequent mergers and acquisitions, management personnel in a distinguished Canadian…
Human Intelligence Series, #2 Notes on Establishing an Intelligence Unit Opportunity and Challenge In my last full-time corporate job before embarking on a career as a consultant, I was given…
