Market Research W5+H (Avoiding the Road to Nowhere) The better the planning, the better the results. This adage applies especially well to market research. Despite the its proven importance…
Don’t Let the Glitter Dazzle You Good detective work still gets the job done better Market research vendors and buyers are constantly besieged by new market research techniques. For example,…
Mirror Maze: Why market research results sometimes distort reality and what can be done about it The iconic…
Drill Deep: It’s What You Don’t See That Can Harm You Drilling Deep to Find Insights Vital for Corporate Survival Blindspots are hidden dangers that can be compounded by negligence,…
ANATOMY OF A B2B MYSTERY SHOP (Competitor Research and Analysis) Demystifying an underutilized, misunderstood but valuable market research technique SETTING THE SCENARIO: B2B INDUSTRY: E.g. SaaS, HCM (Human Capital…
B2B Mystery Shops Simplified to Deliver Insights and Recommendations (Confronting reality in the high-stakes world of B2B Mystery Shops) In the Trenches B2B mystery shops are not for the faint…
Manage Expectations; Overcoming Corporate Myths & Unrealistic Demands Managing Expectations: For the great enemy of the truth is very often not the lie - deliberate, contrived and dishonest - but…
Mystery Shopping: A Powerful Alternative to Traditional Market Research Traditional Market Research Techniques Versus Mystery Shopping Traditional market research techniques such as quantitative research (e.g. surveys) and qualitative research (e.g.…
Canadian Market Research At the Crossroads: The Rise & Fall of the Marketing Research & Intelligence Association (November 21, 2004 – July 31, 2018) To all MRIA Members: We want…
Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as…