Snap Out of the NPS Brain Fog Net Promoter Scores (NPS) have been used (and abused) for decades. They are regarded as a vital part of the marketer's understanding of…
What Not to Do When Searching for a Consultant I have been an independent consultant for more than 20 years. I have been successful and have provided many customers, large…
The Devil in the Detail: Objectives of B2B Mystery Shopping B2B Mystery Shops often have the same recurring objectives, but not all objectives are created equal. For example, price is…
B2B Mystery Shopping as a Weapon of Choice When it comes to B2B market research, one of the most effective methodologies is mystery shopping. Here is a quick summary…
Successful Market Research Finds What is Hidden in Plain Sight (Successful Market Research Begins with Knowing Where & How to Look) Using the right market research methodology is the difference…
Market Research W5+H (Avoiding the Road to Nowhere) The better the planning, the better the results. This adage applies especially well to market research. Despite its proven importance to business…
Don’t Let the Glitter Dazzle You Good detective work still gets the job done better Market research vendors and buyers are constantly besieged by new market research techniques. For example,…
Mirror Maze: Why market research results sometimes distort reality and what can be done about it The iconic mirror maze scene from 1947 movie The Lady from Shanghai, where the…
Drill Deep: It’s What You Don’t See That Can Harm You Drilling Deep to Find Insights Vital for Corporate Survival Blindspots are hidden dangers that can be compounded by negligence,…
ANATOMY OF A B2B MYSTERY SHOP (Competitor Research and Analysis) Demystifying an underutilized, misunderstood but valuable market research technique SETTING THE SCENARIO: B2B INDUSTRY: E.g. SaaS, HCM (Human Capital…
