Competitive Intelligence in the B2B Arena (Dealing with the Challenges of a Vital Research Sector) Conducting Competitive Intelligence research in the B2B arena brings challenges that are unique to this…

Researching Customer Experience  (Using Mystery Shopping to Enhance Customer Experience) Customer Experience (CX) is arguably your company’s most important asset. CX plays a vital role in: attracting new business; strengthening…

War Gaming for Business (Foresight is Your Best Insight: Prevent Unforeseen Consequences) War Games for businesses are a means to anticipate and counter any competitor actions or reactions to threats and…