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  • About
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  • Market Research
  • Competitor Research
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  • Hiring Mystery Shoppers
  • Contact Us

Justifying Market Research Costs

Inflation, Proportionality & Justifying the Cost of Market Research Inflation While growing up in the 60s and 70s I got an education on the effects of inflation. I distinctly remember…
  • July 27, 2017
  • Enrico Codogno

credit unions vs. banks

What's in a Name? (OSFI's Restrictions on the Use of the Words "bank", "banker" and "banking") Let me start by saying that the views expresses in this article are my…
  • July 14, 2017
  • Enrico Codogno

De-Commoditize Research Services

From Commodities to Valued Services: Helping Customers to Appreciate Competitive Intelligence & Market Research as Professional Services   I recently received an email from a prospective client planning to conduct…
  • July 11, 2017
  • Enrico Codogno

CI Research: Project Scope Statement

Competitive Intelligence Research: Staying On Track (Time Spent on Developing a Project Scope Statement is an Investment for Success) Over more than 30 years as a Competitive Intelligence and Market Research professional,…
  • July 1, 2017
  • Enrico Codogno

Enrico Codogno

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