About Enrico Codogno

Enrico Codogno is currently the President and Principal Consultant at Customer Foresight Group, Limited, a company he founded in March 1999. Enrico Codogno has been a Competitive Intelligence and Market Research professional since 1984. He began his career in traditional market research (surveys and focus groups) but he later expanded his expertise to include Competitive Intelligence and related research methodologies.
b2b mystery shopping

Competitor Research B2B Mystery Shopping

ANATOMY OF A B2B MYSTERY SHOP (Competitor Research and Analysis) Demystifying an underutilized, misunderstood but valuable market research technique   SETTING THE SCENARIO: B2B INDUSTRY: E.g. SaaS, HCM (Human Capital…
B2B Mystery Shops

B2B Mystery Shops Simplified

B2B Mystery Shops Simplified to Deliver Insights and Recommendations (Confronting reality in the high-stakes world of B2B Mystery Shops) In the Trenches B2B mystery shops are not for the faint…
manage expectations

Manage Expectations

Manage Expectations; Overcoming Corporate Myths & Unrealistic Demands Managing Expectations: For the great enemy of the truth is very often not the lie - deliberate, contrived and dishonest - but…
mystery shopping market research

Mystery Shopping As Market Research

Mystery Shopping: A Powerful Alternative to Traditional Market Research Traditional Market Research Techniques Versus Mystery Shopping Traditional market research techniques such as quantitative research (e.g. surveys) and qualitative research (e.g.…
MRIA Logo

Market Research in Canada

Canadian Market Research At the Crossroads: The Rise & Fall of the Marketing Research & Intelligence Association (November 21, 2004 – July 31, 2018) To all MRIA Members: We want…
Quality Control

Quality Control

  Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as…
Competitor Research Plan

Competitor Research Plan

Competitor Research Plan A Competitor Research Plan provides a Guide to Plan and Execute a Successful Research Project Competitor Research Plan: Your boss gives you the assignment to conduct a…
Market Research & CX should be in the lead

Product Innovation

  Using Customer Experience to Lead Product Innovation Market research “wrapped around” product features creates misleading results: Product Innovation to enhance Customer Experience is often not the primary motivation behind…