About Enrico Codogno

Enrico Codogno is currently the President and Principal Consultant at Customer Foresight Group, Limited, a company he founded in March 1999. Enrico Codogno has been a Competitive Intelligence and Market Research professional since 1984. He began his career in traditional market research (surveys and focus groups) but he later expanded his expertise to include Competitive Intelligence and related research methodologies.
E-Commerce in B2B sales

E-Commerce & B2B Sales

E-Commerce in the B2B Arena (Recent study shows the potential of e -commerce in B2B Sales) According to most available statistics, e-commerce represents about 10% of all retail sales. These…
competitive intelligence client services

Competitive Intelligence & Your Clients

Using Competitive Intelligence to Improve Client Relations through Empathy What’s this? “Competitive Intelligence” and “Empathy” in the same sentence? Absolutely! Competitive Intelligence (via such methodologies as mystery shopping and the…
detect traps and blindspots with competitor research

CI Versus Monkey Traps

 Monkey Traps & Consensus: Separating the Quick from the Dead (How different perspectives on business challenges separate winners from losers) Monkey Traps: Perceptions Determine Success and Failure In some parts…

Canadian Medical Marijuana Market

Brief on the Canadian Market for Medical Marijuana (November, 2016) OBJECTIVE The objective of this brief is to provide an overview of the medical marijuana market in Canada based on…

Competitive Intelligence for Start-Ups

Competitive Intelligence for Start-Ups: Tips on How Entrepreneurs Can Use Competitive Intelligence to Make Smarter Business Decisions & Thrive Starting a company is an exciting adventure fraught with challenges that…