For Mystery Shop Success: Don’t Shortcut the Preparation and Planning Stage (Preparing for the Unexpected from a Position of Strength) For all market research assignments, the time spent on project…
In Market Research, The Message is the Method: Present “Bad News” from Market Research & Live to Tell the Tale The objectives of the article are to: 1) Demonstrate the…
Mystery Shopping: B2B Versus Retail Most research buyers associate mystery shopping with research on retail outlets (bank branches, restaurants, department stores, etc.) What is less commonly known is that mystery…
Competitive Intelligence: Avoiding Emotional Attachments (Just a year-end rant) Whether as a consultant or an employee, it is inevitable that you encounter clients or bosses who do not value your…
Taken for a Money Ride How hidden costs & charges are used to fleece customers In many business sectors it is common practice to use hidden costs or charges to…
Respect for Mystery Shoppers Despite being the ground troops in mystery shop projects, the mystery shoppers themselves are sometimes not treated with the respect they deserve. "Respect" in this case…
August 10, 2017 TO: Marketing Research & Intelligence Association RE: NAFTA Negotiations Regarding Out-of-Country Storage of Publicly-Held Personal Information Q. 1: Do you see any issues with publicly-held personal information…
Explorations into B2B Mystery Shopping: Recruiting An important component in developing a successful mystery shop campaign is the recruitment of the shoppers. Mystery Shoppers The most important characteristics of a…
Common Knowledge, Human Behaviour & Mystery Shopping Galileo & Copernicus For thousands of years we lived in a geocentric world. The earth was the centre of the universe, with the…
Inflation, Proportionality & Justifying the Cost of Market Research Inflation While growing up in the 60s and 70s I got an education on the effects of inflation. I distinctly remember…
