Competitor Research & Analysis

A more focused approach to Competitive Intelligence

competitive intelligence, competitor analysis, mystery shopping, market intelligence

Some of the many factors that can impact your company’s sales and profitability:

  • Unrecognized gaps or weaknesses in your company’s product and service offerings

  • Outdated marketing content

  • Competitor’s sales and marketing campaign aimed at a weakness in your company’s offerings

  • Client dissatisfaction that is exploited by competitor, but is unknown to your company

  • Failure of traditional market research to identify client dissatisfaction

  • Misunderstanding factors that impact customer decision-making to buy from you

What we do to make your company better

Our Competitor Research and Analysis services include fieldwork (like B2B mystery shopping) and in-depth analysis to get the insights you need to improve customer experience and improve sales performance. Typical field work methodologies used in competitor research include:

Telephone Shops

Online Research

B2B Mystery Shops

Key Drivers For Successful Competitor Research & Analysis

The keys to success in Competitor Research and Competitor Analysis are intellectual curiosity and observation. Having intellectual curiosity is to go beyond the list of questions set for the study and to ask that extra probing question(s) that provides the client with a new insight and perspective. It also means listening closely to what is being said versus what is being done. Actions versus words.

Featured Articles

  • Competitor Research A Key Element for Business Success

    Competitor Research gives businesses the winning edge over competitors and profits – even in hard economic times. Competitor Research is a key element for business success. It provides clarity and guidance in developing sales opportunities, and also warnings to eliminate blind spots and avoid pitfalls. Over several discussions, we will look at what Competitor Research…

  • Competitive Intelligence in the B2B Arena

    Competitive Intelligence in the B2B Arena (Dealing with the Challenges of a Vital Research Sector) Conducting Competitive Intelligence research in the B2B arena brings challenges that are unique to this important type of research. In this brief analysis, we will look at some of the factors that both researchers and clients must take into account…

  • The Executive Guide to B2B Human Intelligence (HUMINT)

    In B2B competitive strategy, reliance on published market reports, static financial filings, and corporate marketing yields an incomplete picture. These secondary sources only reveal what your rivals want the public to see. By the time a competitor’s new direction appears in a press release or annual report, the opportunity to counter their move or exploit…