Jul 29
Jul 22
b2b mystery shopping, targeting, insights, blind spots

Targets for B2B Mystery Shopping

  Know Your Targets Mystery Shopping is a valuable source of human intelligence (HUMINT), gathering data and providing insights into the activities of various actors impacting your sales and profits. This brief discussion will investigate various targets, some obvious, some not, that can provide your company with the guidance to…
Jul 15
Facts and FAQs b2b mystery shopping competitor research

Facts and FAQS on B2B Mystery Shopping and Competitor Research

Facts and FAQs on B2B Mystery Shopping and           Competitor Research Having gone through many introductory meetings over several years, I have decided to provide a quick summary of the typical questions I have been asked. The intention is to give the reader, hopefully a prospective client,…
Jun 01
b2b mystery shopping

In the beginning was the fear….

And the fear stemmed from a lack of knowledge about the competition. Specifically, what were they doing to be successful, and what effect does this have on our organization's sales and profits? We go toe-to-toe with them on some large bids, but they seem to win more contracts than we…
Jan 21
  • Competitor Research Prevents butt bites

Competitor Research in a World of Uncertainty

Competitor Research in a World of Uncertainty (Or, How Not to Get Bit in the Butt by Competitive Realities) Investment or Expense? Many companies do not have a budget for market research or competitive intelligence. When these companies…
Feb 16

Legal & Ethical Aspects of B2B Mystery Shopping

Legal & Ethical Aspects of B2B Mystery Shopping B2B Mystery Shopping Is Not Industrial Espionage? Mystery shoppers cannot and will not steal company secrets and patents The sales rep is not going to provide company secrets The objective of the mystery shop is NOT to demean or slander the competitor,…
Jul 01
snap out of it

Snap Out of the NPS Brain Fog

Snap Out of the NPS Brain Fog Net Promoter Scores (NPS) have been used (and abused) for decades. They are regarded as a vital part of the marketer's understanding of the customer's experience (CX) in using a company's products and services. NPS is a marketer's dream. Customer Experience is reduced…
Jun 07

What Not To Do When Dealing with A Market Research Consultant

What Not to Do When Searching for a Consultant I have been an independent consultant for more than 20 years. I have been successful and have provided many customers, large and small companies, with insights and solutions to a wide range of business challenges. There are some companies and individuals…
Mar 26
  • devil in the detail

Devil in the Detail

The Devil in the Detail: Objectives of B2B Mystery Shopping B2B Mystery Shops often have the same recurring objectives, but not all objectives are created equal. For example, price is an important component that a customer considers when purchasing a product or service but it is not necessarily the most…
Sep 01
b2b mystery shopping

B2B Mystery Shopping as a Weapon of Choice

  B2B Mystery Shopping as a Weapon of Choice When it comes to B2B market research, one of the most effective methodologies is mystery shopping. Here is a quick summary of the benefits of B2B mystery shopping. Real World Interaction You get a better understanding of the interaction between salespeople…
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