Snap Out of the NPS Brain Fog Net Promoter Scores (NPS) have been used (and abused) for decades. They are regarded as a vital part of the marketer's understanding of…
What Not to Do When Searching for a Consultant I have been an independent consultant for more than 20 years. I have been successful and have provided many customers, large…
Successful Market Research Finds What is Hidden in Plain Sight (Successful Market Research Begins with Knowing Where & How to Look) Using the right market research methodology is the difference…
Market Research W5+H (Avoiding the Road to Nowhere) The better the planning, the better the results. This adage applies especially well to market research. Despite its proven importance to business…
Manage Expectations; Overcoming Corporate Myths & Unrealistic Demands Managing Expectations: For the great enemy of the truth is very often not the lie - deliberate, contrived and dishonest - but…
Canadian Market Research At the Crossroads: The Rise & Fall of the Marketing Research & Intelligence Association (November 21, 2004 – July 31, 2018) To all MRIA Members: We want…