Looks Interesting but….Will It Sell? “Nothing kills a bad product faster than good advertising.” This happens when you create the product first, and do your market intelligence research later. Market…
In Market Research, The Message is the Method: Present “Bad News” from Market Research & Live to Tell the Tale The objectives of the article are to: 1) Demonstrate the…
Inflation, Proportionality & Justifying the Cost of Market Research Inflation While growing up in the 60s and 70s I got an education on the effects of inflation. I distinctly remember…
From Commodities to Valued Services: Helping Customers to Appreciate Competitive Intelligence & Market Research as Professional Services I recently received an email from a prospective client planning to conduct…