B2B revenue leaks rarely happen in plain sight. Executive leadership teams frequently operate under a dangerous, comfortable illusion: assuming that market dynamics, client loyalty, and competitor behavior will remain static…
B2B Mystery Shopping: Enhances Competitive Vigilance & Uncovers Blind Spots The harsh world of competition has been a focus of business literature for many generations. Whether it's a B2B or…
Product innovation driven strictly by internal assumptions is a high-risk gamble. Too often, B2B organizations design and deploy research studies that measure how respondents rate a product against arbitrary, pre-selected…
Competitive Intelligence: Avoiding Emotional Attachments (Just a year-end rant) Whether as a consultant or an employee, it is inevitable that you encounter clients or bosses who do not value your…
Taken for a Money Ride How hidden costs & charges are used to fleece customers In many business sectors it is common practice to use hidden costs or charges to…
August 10, 2017 TO: Marketing Research & Intelligence Association RE: NAFTA Negotiations Regarding Out-of-Country Storage of Publicly-Held Personal Information Q. 1: Do you see any issues with publicly-held personal information…