Competitor Research
B2B Mystery Shopping Enhances Competitive Vigilance & Uncovers Blind Spots
B2B Mystery Shopping: Enhances Competitive Vigilance & Uncovers Blind Spots The harsh world of competition has been a focus of business literature for many generations. Whether it’s a B2B or B2C environment, competitors are always looking for a weakness or blind spot in their competitors’ offerings. A few companies even conduct research on themselves to…
Read MoreThe Executive Guide to B2B Competitive Intelligence Management
Operating a business without systematic competitive intelligence (CI) is equivalent to navigating blindfolded in a shifting market. In B2B sectors, executive teams often mistake internal assumptions, polite surface-level surveys, and aggressive marketing campaigns for verified market reality. This strategic blindness creates invisible revenue leaks, allowing competitors to quietly capture market share, siphon key clients, and…
Read MoreWhat You Allow Is What Will Continue: How Competitor Research Hesitancy Can Hurt Your Company
I’ll keep this short, not-so-sweet, and to the point. There are some (many?) decision-makers out there who are nervous about competitor research that relies on human intelligence, like B2B mystery shopping, for example. They worry about the legality and ethics behind it. They think that it’s the same as industrial espionage, which is a serious…
Read MoreCompetitor Research in a World of Uncertainty
Competitor Research in a World of Uncertainty (Or, How Not to Get Bit in the Butt by Competitive Realities) Investment or Expense? Many companies do not have a budget for market research or competitive intelligence. When these companies are encountered with difficult competitors and begin to lose business against them, they are suddenly faced with…
Read MoreQuality Control
Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as a Quality Control process can strengthen Sales and Marketing efforts and improve Customer Experience. How a Company can Overlook Vulnerabilities A good example or “poster…
Read MoreCompetitor Research Plan
Competitor Research Plan A Competitor Research Plan provides a Guide to Plan and Execute a Successful Research Project Competitor Research Plan: Your boss gives you the assignment to conduct a competitor research study. Where to begin? Things you need to know: • the reasons and objectives behind the assignment, • what deliverables (information) are needed;…
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