Using Secondary Research to Assess a Competitor’s Capabilities Scenario for Secondary Research: Here is an example of how Secondary Research can be used in a Competitor Research Study. A major…
Conducting Competitor Research in a Corporate Environment Scenario: You are assigned to conduct a Competitive Research study on a competitor or group of competitors. The objective is to assess how…
Competitive Intelligence in a Crowded Business Arena Competitive Intelligence is the focus of this article. Competitive Intelligence gives businesses the winning edge over competitors and profits - even in hard…
Competitor Analysis: A Continuous Process This is the second of a multi-part discussion. This article focuses on Competitor Analysis (a system of continuous feedback) gives businesses the winning edge over…
Competitor Research gives businesses the winning edge over competitors and profits - even in hard economic times. Competitor Research is a key element for business success. It provides clarity and…
Competitive Intelligence in the B2B Arena (Dealing with the Challenges of a Vital Research Sector) Conducting Competitive Intelligence research in the B2B arena brings challenges that are unique to this…