Competitor Research in a World of Uncertainty
Competitor Research in a World of Uncertainty (Or, How Not to Get Bit in the Butt by Competitive Realities) Investment or Expense? Many companies do not have a budget for market research or competitive intelligence. When these companies are encountered with difficult competitors and begin to lose business against them, they are suddenly faced with…
Read MoreSnap Out of the NPS Brain Fog
Snap Out of the NPS Brain Fog Net Promoter Scores (NPS) have been used (and abused) for decades. They are regarded as a vital part of the marketer’s understanding of the customer’s experience (CX) in using a company’s products and services. NPS is a marketer’s dream. Customer Experience is reduced to a number, which is…
Read MoreWhat Not To Do When Dealing with A Market Research Consultant
What Not to Do When Searching for a Consultant I have been an independent consultant for more than 20 years. I have been successful and have provided many customers, large and small companies, with insights and solutions to a wide range of business challenges. There are some companies and individuals who ruin potential business relationships…
Read MoreSuccessful Market Research Begins with Knowing Where to Look
Successful Market Research Finds What is Hidden in Plain Sight (Successful Market Research Begins with Knowing Where & How to Look) Using the right market research methodology is the difference between success and failure. Many of my clients face the same dilemma. Their products and services are held in high esteem in the industry. Survey…
Read MoreHow to apply the 5 Ws and the H to your market research
Market Research W5+H (Avoiding the Road to Nowhere) The better the planning, the better the results. This adage applies especially well to market research. Despite its proven importance to business success, market research is still looked upon with disdain by many business executives. I suspect that one reason for this is some bad experience in…
Read MoreManage Expectations
For the great enemy of the truth is very often not the lie – deliberate, contrived and dishonest – but the myth – persistent, persuasive, and unrealistic. Too often we hold fast to the clichés of our forebears.
Read More