Feb
25
Successful Market Research Finds What is Hidden in Plain Sight (Successful Market Research Begins with Knowing Where & How to Look) Using the right market research methodology is the difference between success and failure. Many of my clients face the same dilemma. Their products and services are held in high…
Dec
20
Market Research W5+H (Avoiding the Road to Nowhere) The better the planning, the better the results. This adage applies especially well to market research. Despite its proven importance to business success, market research is still looked upon with disdain by many business executives. I suspect that one reason for this…
Sep
23
Don’t Let the Glitter Dazzle You Good detective work still gets the job done better Market research vendors and buyers are constantly besieged by new market research techniques. For example, technologies like AI (artificial intelligence), Virtual Reality and Blockchain are touted as to bring greater precision in the understanding of…
Sep
11
Mirror Maze: Why market research results sometimes distort reality and what can be done about it The iconic mirror maze scene from 1947 movie The Lady from Shanghai, where the protagonists don’t know whether they are shooting at a real person or an image, is a metaphor for a situation…
Aug
29
Drill Deep: It’s What You Don’t See That Can Harm You Drilling Deep to Find Insights Vital for Corporate Survival Blindspots are hidden dangers that can be compounded by negligence, overconfidence and a lack of sufficient data from normally reliable sources. Competitive Intelligence and its related research methodology (B2B mystery…
May
21
ANATOMY OF A B2B MYSTERY SHOP (Competitor Research and Analysis) Demystifying an underutilized, misunderstood but valuable market research technique SETTING THE SCENARIO: B2B INDUSTRY: E.g. SaaS, HCM (Human Capital Management), Digital Adoption, Industrial products, Sales and Marketing, Financial Services, and generally any business-to-business sales activity. TYPICAL BUSINESS CHALLENGE: Losing…
Apr
08
B2B Mystery Shops Simplified to Deliver Insights and Recommendations (Confronting reality in the high-stakes world of B2B Mystery Shops) In the Trenches B2B mystery shops are not for the faint of heart. Recruiting and training the right shopper. Guiding them through the intricacies of the shop. Debriefing the mystery shoppers.…
Nov
18
Manage Expectations; Overcoming Corporate Myths & Unrealistic Demands Managing Expectations: For the great enemy of the truth is very often not the lie - deliberate, contrived and dishonest - but the myth - persistent, persuasive, and unrealistic. Too often we hold fast to the clichés of our forebears. We subject…
Oct
16
Mystery Shopping: A Powerful Alternative to Traditional Market Research Traditional Market Research Techniques Versus Mystery Shopping Traditional market research techniques such as quantitative research (e.g. surveys) and qualitative research (e.g. focus groups) have played important roles in shaping the public’s understanding and acceptance of market research. The dominance of traditional…
Aug
04
Canadian Market Research At the Crossroads: The Rise & Fall of the Marketing Research & Intelligence Association (November 21, 2004 – July 31, 2018) To all MRIA Members: We want to inform you that the Marketing Research and Intelligence Association will cease day to day operations effective on July 31st.…
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