Jul
23
Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as a Quality Control process can strengthen Sales and Marketing efforts and improve Customer Experience. How a Company can Overlook Vulnerabilities…
Jun
18
Why Mystery Shopping Beats Artificial Intelligence and Big Data (Mystery Shopping Adds the Human Element of Unpredictability) Mystery shopping beating AI and Big Data? Artificial Intelligence (AI) and Big Data have excited the market research profession with their capability of providing insights that were previously unattainable. This writer does not…
Jun
13
Competitor Research Plan A Competitor Research Plan provides a Guide to Plan and Execute a Successful Research Project Competitor Research Plan: Your boss gives you the assignment to conduct a competitor research study. Where to begin? Things you need to know: • the reasons and objectives behind the assignment, •…
May
08
Using Customer Experience to Lead Product Innovation Market research “wrapped around” product features creates misleading results: Product Innovation to enhance Customer Experience is often not the primary motivation behind Market Research. Market Research focused on how respondents rate a product’s ability to achieve specific standards (such as ease of…
Apr
30
Looks Interesting but….Will It Sell? “Nothing kills a bad product faster than good advertising.” This happens when you create the product first, and do your market intelligence research later. Market intelligence research, product testing and continuous improvement create products and services that meet changing market demands and anticipate competitive threats.…
Apr
13
What is the Focus…. Of Your Market Research Project? Is your market research study customer-centric? When discussing the specifications of a market research project with a client, I try to determine the objectives of the research study. I look to see if the project is customer-centric. In most studies, I…
Apr
04
Using Secondary Research to Assess a Competitor’s Capabilities Scenario for Secondary Research: Here is an example of how Secondary Research can be used in a Competitor Research Study. A major insurance company was preparing a bid to administer employee benefits for the public transit commission of a major city. The…
Apr
04
Conducting Competitor Research in a Corporate Environment Scenario: You are assigned to conduct a Competitive Research study on a competitor or group of competitors. The objective is to assess how they compare against your company in terms of product development, financial stability, sales and marketing strategies and tactics, reputation, employee…
Apr
02
Counter-Intelligence: Blocking Out Competitors Counter-Intelligence: the ways and means to protect sensitive information from information-seeking competitors, and to keep information from spilling out. This is a large topic and this brief discussion will not suffice to discuss this topic in full, but it will give the reader something to think…
Apr
02
Competitive Intelligence in a Crowded Business Arena Competitive Intelligence is the focus of this article. Competitive Intelligence gives businesses the winning edge over competitors and profits - even in hard economic times. In the first parts of this series we provided a definition of Competitive Intelligence as well the definition…
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