Market Research in Canada
Canadian Market Research At the Crossroads: The Rise & Fall of the Marketing Research & Intelligence Association (November 21, 2004 – July 31, 2018) To all MRIA Members: We want to inform you that the Marketing Research and Intelligence Association will cease day to day operations effective on July 31st. The organization will be formally…
Read MoreQuality Control
Competitor Research for Quality Control Competitor Research initiatives tend to focus on assess industry rivals in terms of pricing strategies, marketing efforts, logistics, accessing resources, etc. Competitor Research as a Quality Control process can strengthen Sales and Marketing efforts and improve Customer Experience. How a Company can Overlook Vulnerabilities A good example or “poster…
Read MoreCompetitor Research Plan
Competitor Research Plan A Competitor Research Plan provides a Guide to Plan and Execute a Successful Research Project Competitor Research Plan: Your boss gives you the assignment to conduct a competitor research study. Where to begin? Things you need to know: • the reasons and objectives behind the assignment, • what deliverables (information) are needed;…
Read MoreUsing Customer Experience to Lead Product Innovation
Product innovation driven strictly by internal assumptions is a high-risk gamble. Too often, B2B organizations design and deploy research studies that measure how respondents rate a product against arbitrary, pre-selected standards—such as ease of use, reliability, or feature sets. When market research is “wrapped around” predefined product features rather than grounded in actual customer experience,…
Read MoreMarket Intelligence Research: Do It Early and Do It Often
Looks Interesting but….Will It Sell? “Nothing kills a bad product faster than good advertising.” This happens when you create the product first, and do your market intelligence research later. Market intelligence research, product testing and continuous improvement create products and services that meet changing market demands and anticipate competitive threats. Innovation comes from the producer…
Read MoreSecondary Research in Competitor Research
Using Secondary Research to Assess a Competitor’s Capabilities Scenario for Secondary Research: Here is an example of how Secondary Research can be used in a Competitor Research Study. A major insurance company was preparing a bid to administer employee benefits for the public transit commission of a major city. The executives were seeking to assess…
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