Conducting Competitor Research in a Corporate Environment Scenario: You are assigned to conduct a Competitive Research study on a competitor or group of competitors. The objective is to assess how they compare against your company in terms of product development, financial stability, sales and marketing strategies and tactics, reputation, employee churn, and any other relevant…

Competitive Intelligence in a Crowded Business Arena Competitive Intelligence is the focus of this article. Competitive Intelligence gives businesses the winning edge over competitors and profits – even in hard economic times. In the first parts of this series we provided a definition of Competitive Intelligence as well the definition of the competitive environment. In…

Competitor Analysis: A Continuous Process This is the second of a multi-part discussion.  This article focuses on Competitor Analysis (a system of continuous feedback) gives businesses the winning edge over competitors – even in challenging economic times. In this segment, we will define the competitive environment and give some examples of how companies use Competitor…

Competitor Research gives businesses the winning edge over competitors and profits – even in hard economic times. Competitor Research is a key element for business success. It provides clarity and guidance in developing sales opportunities, and also warnings to eliminate blind spots and avoid pitfalls. Over several discussions, we will look at what Competitor Research…