Market Research, Analysis & Insights
Transforming complex field data into actionable intelligence so decision-makers can protect market share and drive strategic growth.
Knowledge, Experience And Fresh Ideas.
Market analysis and insights are the foundations of our strength as a research company, the ability to take the fog of raw data and present decision-makers with the clarity of actionable intelligence to guide and inform their decision-making.
CFG’s market analysis and insights have provided actionable intelligence to a significant roster of clients operating in a wide range of business sectors such as financial institutions (banking and insurance), debit & credit card processing, logistics, courier services, telecommunications, internet hardware and software, industrial chemicals, service organizations, and consumer packaged goods.
Features & Benefits
One of the perks of Market Research and Competitive Intelligence is the opportunity to learn about new technologies, new competitors, changing market demands and what people in different localities think about the world they live in.
Here is a sampling of some insights that surprised our clients:
Finding A New Competitor
During a project for a technology firm in 2003, it was discovered that China had become a source of serious competition for the type of hardware and software the client was manufacturing. The client was taken completely by surprise but, as a result of the research provided by Customer Foresight Group, the client was able to take actions to counteract the new and unexpected threat.
Northerners See Things Differently
A socio-economic study of Canadians living in the Arctic revealed that, as a result of a young population, the residents of Nunavut were aggressively pro-development – more so than their counterparts in the Northwest Territories and the Yukon. Also, many people in the Arctic are critical of claims of global warming/climate change affecting their environment: they have seen fluctuations in temperatures before, and, they say, tourists from the south are still astonished at the amount of ice and snow even during the summer.
Competitor Outsources Service & Loses Clients
During a project for a banking client, it was discovered that a major banking competitor ceased to provide a specific electronic banking service and had actually sub-contracted it out, leading to customer dissatisfaction. The client was able to use this intelligence to target the competitor’s clients.
A New Technology Star Is Found
During a 2005 research project on security software, a relatively unknown company called Kaspersky was found. Further research indicated that this company could soon become a dominant provider of security software. The rest, as they say, is history.
Curious to know more?
Market Research: Quantitative vs Qualitative
Most people are familiar with Quantitative Market Research and Qualitative Market Methodologies.
Quantitative Market Research
In Quantitative Market Research, respondents are asked to complete a questionnaire over the phone or online, and sometimes face-to-face with an interviewer.
The key to a successful quantitative research study is in the analysis, the ability to extract actionable intelligence from raw data.
While software plays an important part in data analysis, it is the skill and experience that comes from decades of data analysis that enables the discovery of new insights that can make a client company more successful in meeting the needs of its clients.
Customer Foresight Group has had the privilege of working as the primary Quantitative Research consultant, or as the subcontractor, for a number of significant companies. Clients we have served include: Canadian Scholarship Trust Plan, IGI Wax, St. Paul Fire & Marine Insurance, Higgins & Burke and Leyhausen Group.
Qualitative Market Research
In Qualitative Market Research, a moderator or interviewer guides a group or individual in an open and often in-depth discussion ranging from customer experience to a range of industry concerns.
Qualitative market research is often used to get in-depth information on Customer Experience (CX) at the retail level. It can also be used to gather feedback for new product concepts from prospective customers.
Qualitative Research is an excellent tool for exploring the unique observations of respondents working in specialized professions (like lawyers, physicians, and dentists).
Quantitative & Qualitative Market Research Studies
We provide primary market research for the B2B market in North America. All our work is customized to meet our clients’ research objectives. Among the services we provide are traditional market research services such as:
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