Why Choose Customer Foresight?
The Benefits of Using a Guerilla Market Intelligence Firm in an Asymmetric Business Environment
Customer Foresight is a boutique Market Intelligence company dedicated to providing customized primary research to private sector companies.
Nice introduction, but why should you select a small research company to handle any of your research projects? It’s so much easier to pick any of the Big Brand research firms which have the Brand Recognition. Why not simply do the easy thing and work with any of the large research firms.
The reason is simple: The bigger the research firm, the more likely you will be selling yourself short. The big companies lack the agility and the capability to provide the quality research you are looking for to help your company compete in an ever-changing competitive environment.
Here is an overview of why Customer Foresight can perform better for you than any of the large research firms.
Quality of Research and Analysis
I have spoken to many clients or end-users[1] of research conducted by some of well-known research firms. The word that comes up in many of these conversations is TEMPLATE.
The supposed customized research designed to meet the needs of the client is presented in a template that is customized to suit the needs of the research firm.
The result is a high-level, PowerPoint-friendly report that does not provide the in-depth analysis and insights that can make a company smarter and more profitable.
The only template used at Customer Foresight is providing the best research methodologies to meet the intelligence needs of individual clients. Customer Foresight’s main strength is in the analysis.
We are not bound to a specific template designed to suit our needs, but rather we are more concerned about presenting insights that are intelligible and actionable for our clients.
Asymmetric Research Methodologies
Unlike traditional market research firms, Customer Foresight can deploy a number of different research methodologies to meet the research needs of clients.
Along with traditional quantitative research methodologies (telephone, on-line, mall intercepts, etc.), Customer Foresight’s research arsenal also includes in-depth interviewing (IDI) and Qualitative Research (e.g. focus groups.)
Our main strength is Competitive Intelligence, specifically, Human Intelligence (HumInt) which can provide a research buyer with ground-level insights on competitor activity and its impact on buyer decision-making.
Responsibility
When dealing with Customer Foresight, you will not be dealing with an employee.
You will be dealing with one of the owners and directors, who have reputations and livelihoods at stake.
You will be dealing with a Market Research and Intelligence professional with more than 30 years of experience in the field.
You will be dealing with someone who is more responsive to your research needs and has the intellectual flexibility to work in different industries.
Durability
Customer Foresight has been in business since March of 1999. It began as a sole proprietorship and was registered as a corporation in June of 2002.
We are here to stay.
Industry Experience and Global Reach
Customer Foresight has conducted research for companies in a wide range of business sectors, such as:
- Banking
- Insurance
- Telecommunications
- Logistics and Transportation
- Computer Software and Hardware
- Industrial Products
- Business Services
Clients range from start-ups to multinational corporations.
Clients have been companies in Canada, the United States, Western Europe and Asia.
With our network of regional partners, we can conduct research not only in North America, but also in Europe and Asia.
[1] These clients included research buyers for banking, insurance and public transportation companies.
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