Looks Interesting but….Will It Sell? “Nothing kills a bad product faster than good advertising.” This happens when you create the product first, and do your market intelligence research later. Market…
What is the Focus…. Of Your Market Research Project? Is your market research study customer-centric? When discussing the specifications of a market research project with a client, I try to…
Using Secondary Research to Assess a Competitor’s Capabilities Scenario for Secondary Research: Here is an example of how Secondary Research can be used in a Competitor Research Study. A major…
Conducting Competitor Research in a Corporate Environment Scenario: You are assigned to conduct a Competitive Research study on a competitor or group of competitors. The objective is to assess how…
Counter-Intelligence: Blocking Out Competitors Counter-Intelligence: the ways and means to protect sensitive information from information-seeking competitors, and to keep information from spilling out. This is a large topic and this…
Competitive Intelligence in a Crowded Business Arena Competitive Intelligence is the focus of this article. Competitive Intelligence gives businesses the winning edge over competitors and profits - even in hard…
Competitor Analysis: A Continuous Process This is the second of a multi-part discussion. This article focuses on Competitor Analysis (a system of continuous feedback) gives businesses the winning edge over…
Competitor Research gives businesses the winning edge over competitors and profits - even in hard economic times. Competitor Research is a key element for business success. It provides clarity and…
Prepping for a B2B Mystery Shop Project (Take Nothing for Granted) The best way to deal with an emergency is to prevent one from taking place by preparing for all…
B2B Mystery Shopping: What You Don’t See Can Kill You (Using Competitive Intelligence & B2B Mystery Shopping to Avoid Complacency and Uncover Blind Spots) Many companies use quantitative research methodologies…
