Looks Interesting but….Will It Sell?
“Nothing kills a bad product faster than good advertising.” This happens when you create the product first, and do your market intelligence research later.
Market intelligence research, product testing and continuous improvement create products and services that meet changing market demands and anticipate competitive threats.
Innovation comes from the producer – not from the customer, according to W. Edwards Deming, which means that products and services must be tested and improved on a constant basis.
“Product management” is of no value if there is no way to improve the product or have it replaced by something better. Market Intelligence Research is vital for corporate success.
To paraphrase a famous Chicago mayor: “Do your market intelligence research early and do it often.”
The first of Deming’s Fourteen Points states that a company must “Create constancy of purpose for improving products and services.” He also called for driving out fear and breaking down barriers between staff areas.
Most companies pay only lip service to providing high product quality and enhancing customer experience. Is it any wonder that there exists such a disconnect between what customers want and what companies offer?
The application of actionable insights derived from Market Intelligence will ensure that your company will always be a step ahead of your competition. Let the competition play catch-up – if they can. Your company will be the industry trend setter in the eyes of your customers – and your competitors.
For further information on how our research services can enhance your customer’s experience, please do not hesitate to contact us.