Inflation, Proportionality & Justifying the Cost of Market Research Inflation While growing up in the 60s and 70s I got an education on the effects of inflation. I distinctly remember…
What's in a Name? (OSFI's Restrictions on the Use of the Words "bank", "banker" and "banking") Let me start by saying that the views expresses in this article are my…
From Commodities to Valued Services: Helping Customers to Appreciate Competitive Intelligence & Market Research as Professional Services I recently received an email from a prospective client planning to conduct…
Competitive Intelligence Research: Staying On Track (Time Spent on Developing a Project Scope Statement is an Investment for Success) Over more than 30 years as a Competitive Intelligence and Market Research professional,…
Competitive Intelligence & Deming (Driving Out Fear & Breaking Barriers) I was searching through some old documents when I came across a document on W. Edward Deming’s 14 Points for…
Networking:Using Internal Sources of Competitive Intelligence (The starting point for smart CI and marketing professionals) Getting Information from Internal Sources Many years ago I wrote two articles for Competitive Intelligence…
Competitive Intelligence: Learn from Your Competitors, Part I (The Courage to Ask Questions Beyond the Comfort Zone) The value that Competitive Intelligence research can provide is often determined and measured…
Competitive Intelligence in the B2B Arena (Dealing with the Challenges of a Vital Research Sector) Conducting Competitive Intelligence research in the B2B arena brings challenges that are unique to this…
Researching Customer Experience (Using Mystery Shopping to Enhance Customer Experience) Customer Experience (CX) is arguably your company’s most important asset. CX plays a vital role in: attracting new business; strengthening…
War Gaming for Business (Foresight is Your Best Insight: Prevent Unforeseen Consequences) War Games for businesses are a means to anticipate and counter any competitor actions or reactions to threats and…