May
29
Competitive Intelligence in the B2B Arena (Dealing with the Challenges of a Vital Research Sector) Conducting Competitive Intelligence research in the B2B arena brings challenges that are unique to this important type of research. In this brief analysis, we will look at some of the factors that both researchers and…
May
21
Researching Customer Experience (Using Mystery Shopping to Enhance Customer Experience) Customer Experience (CX) is arguably your company’s most important asset. CX plays a vital role in: attracting new business; strengthening customer loyalty; determining a company success. It makes sense to ensure the quality and integrity of this vital asset. Using…
May
02
War Gaming for Business (Foresight is Your Best Insight: Prevent Unforeseen Consequences) War Games for businesses are a means to anticipate and counter any competitor actions or reactions to threats and opportunities in their specific industry. For example, if your company introduces a product that is seen as a threat by…
Apr
14
Mindset for Success (Attitudes for Successful Competitive Intelligence Research) Competitive Intelligence is sometimes viewed as a research approach that treats anything within the competitive environment as hostile forces to be confronted, as opposed to sources of information to improve existing products and services. Competitors are seen as enemies to be…
Mar
22
E-Commerce in the B2B Arena (Recent study shows the potential of e -commerce in B2B Sales) According to most available statistics, e-commerce represents about 10% of all retail sales. These statistics generally apply to consumer retail sales, the B2C arena. A recent study competitive intelligence conducted by Customer Foresight showed…
Feb
24
Competitive Intelligence for Small Businesses & Start-ups (How Competitive Intelligence brings success to small businesses and start-ups) Competitive Intelligence and Mystery Shopping are research techniques that are often associated with large, established businesses looking to get an edge on their competitors. What is often overlooked is that the same techniques…
Feb
20
B2B Mystery Shopping: Aim Small, Drill Deep Increase the effectiveness of Mystery Shopping by focusing on a small number of prioritized information points Mystery shopping is a well-established means of gathering information on how vendors interact with their customers, in particular, gathering information on competitor products and services and how…
Feb
12
Competitive Intelligence & the Numbers Game We have all seen them. Most of us have filled them out. Many of us have used their findings to assess the level of customer satisfaction with various aspects of a company’s offerings. Surveys are used to convert customer experience into a numerical expression.…
Jan
30
Using Competitive Intelligence to Improve Client Relations through Empathy What’s this? “Competitive Intelligence” and “Empathy” in the same sentence? Absolutely! Competitive Intelligence (via such methodologies as mystery shopping and the debriefing of frontline staff such as sales and customer service reps) can be used to close the physical and psychological…
Jan
27
Monkey Traps & Consensus: Separating the Quick from the Dead (How different perspectives on business challenges separate winners from losers) Monkey Traps: Perceptions Determine Success and Failure In some parts of world, monkeys are caught using a monkey trap. This trap consists of a heavy pot with an opening large…
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