E-Commerce in the B2B Arena (Recent study shows the potential of e -commerce in B2B Sales) According to most available statistics, e-commerce represents about 10% of all retail sales. These statistics generally apply to consumer retail sales, the B2C arena. A recent study competitive intelligence conducted by Customer Foresight showed that e-commerce represents a much…

Launching or scaling a business is an intense journey. Unchecked assumptions and market blind spots can quickly convert a promising venture into a costly failure. To survive and scale, founders and small business owners must minimize threats and aggressively capitalize on market gaps. While traditional market research often demands hefty budgets for focus groups, panel…

Using Competitive Intelligence to Improve Client Relations through Empathy What’s this? “Competitive Intelligence” and “Empathy” in the same sentence? Absolutely! Competitive Intelligence (via such methodologies as mystery shopping and the debriefing of frontline staff such as sales and customer service reps) can be used to close the physical and psychological gap separating corporate decision-makers from…